Before founding Fleuron Press, Ashlee Goodwin worked for the luxury apparel company Trunk LTD on a design team led by creative director/designer Pash and noted fashion designer Henry Duarte.

She began her professional career developing a loyal freelance client base, gaining extensive experience in print design, web development, copy writing and photography.

Ashlee earned her Bachelor of Arts from Loyola Marymount University with majors in Graphic Design and Art History. Her work as a photographer and designer was featured in three consecutive juried student exhibitions and earned numerous honors, including two prestigious national awards.